Professional social media and digital video production planned around where your content needs to work. Prime Lion Digital helps businesses define the audience, channel, placement and required outputs before production, so the project is scoped around the video assets you actually need. Projects start from £500.
From £500 · Channel-aware production planning · Additional formats planned where required
Discuss Your Social & Digital Video Project | Explore Video Services
A video intended for LinkedIn may need a different structure from a Reel, YouTube video or paid advert. The destination can affect orientation, framing, runtime, opening sequences, captions, graphics and the amount of source material required.
That is why the production brief should consider distribution early. Rather than filming one generic master video and deciding later how to adapt it, the important channels and placements can be identified before production. The final scope can then reflect the assets that matter to the project.
For businesses that need video content across social channels rather than production centred on one specific platform. This is typically the stronger route when the requirement includes a broader social content programme, several placements or reusable social-first footage.
Choose a platform-specific service instead when one channel has a clearly defined production requirement.
Video developed with a professional or B2B audience in mind. It can support company updates, expert-led content, business communication and other LinkedIn-focused requirements where the platform and viewing context are central to the brief.
For short-form, visually direct content intended specifically for Instagram and Reels. This route is particularly relevant where vertical presentation, mobile viewing and concise edits need to be considered during production rather than created as an afterthought.
For video where YouTube is a primary destination. The brief can be planned around the intended type of YouTube content and the material required to build a coherent finished video, rather than treating YouTube simply as another place to upload a general-purpose edit.
For video created specifically for paid advertising placements. The production requirement is shaped by the campaign use, placement and required creative versions, making this a different route from general organic social content or a standard promotional video.
| Requirement | Recommended Route | Why | Explore |
|---|---|---|---|
| General or multi-channel social content | Social Media Video Production | Often better suited when the requirement is broader than one platform. | Social Media Video Production |
| Professional or B2B audience on LinkedIn | LinkedIn Video Production | Centres the production around a professional platform and its intended audience. | LinkedIn Video Production |
| Vertical Instagram or Reels content | Instagram & Reels Video Production | Better suited when short-form vertical presentation is a central requirement. | Instagram & Reels Video Production |
| YouTube is the primary destination | YouTube Video Production | Allows the project to be planned around the intended YouTube format and viewing context. | YouTube Video Production |
| Paid social or digital advertising | Video Ads Production | Better suited when the video is advertising creative rather than general organic content. | Video Ads Production |
| Several channels with different requirements | Multi-channel project scope | The production can be planned around the agreed combination of placements and outputs. | Discuss the full requirement with PLD. |
| You already have footage and mainly need editing | Video Editing & Post-Production | A new shoot may not be necessary if the existing material is suitable for the intended outputs. | Video Editing & Post-Production |
You do not need a finished script or production specification before making an enquiry. A useful starting brief can be built from a few practical decisions.
The final deliverables should be defined in the project scope. One primary video may be enough for some projects; others may require several planned versions.
| Deliverable | What You Receive | Status | Purpose |
|---|---|---|---|
| Agreed main video | The principal finished video defined in the project scope. | Core agreed deliverable | The primary video requirement for the project. |
| Short edits | Shorter edits created from suitable planned footage. | Scope-dependent | Additional digital or social placements. |
| Vertical versions | Versions planned for vertical presentation where required. | Scope-dependent | Vertical mobile placements such as Reels. |
| Captioned versions | Video versions incorporating captions where included in scope. | Scope-dependent | Placements where captioned viewing is required. |
| Channel-specific versions | Alternative versions prepared around agreed channel requirements. | Scope-dependent | Projects using materially different placements. |
| Advertising variants | Alternative creative versions defined for paid placements. | Scope-dependent | Advertising projects requiring more than one agreed creative. |
Distribution is not only a decision made after editing. Where a video will appear can affect how the source material needs to be planned and captured.
A vertical placement, for example, may require different composition from a landscape master. Short edits may need usable opening moments and self-contained extracts. Graphics or captions may also require space within the frame. These requirements are easier to account for when they are known before production.
A project timeline can be established once the production requirement and deliverables have been defined.
| Factor | Simpler Requirement | More Complex Requirement |
|---|---|---|
| Planning | A clearly defined requirement with limited preparation. | More concept development, scripting or production planning. |
| Filming | Focused filming requirement. | More filming time, scenes, setups or production requirements. |
| Locations | One straightforward location. | Multiple or more complex locations and associated logistics. |
| Contributors | A small number of planned participants. | Multiple interviews, presenters or contributors requiring coordination. |
| Editing | One principal edit with straightforward post-production. | More source footage, structural editing or several different edits. |
| Graphics and audio | Limited additional post-production requirements. | More extensive graphics, animation, sound or other agreed post-production work. |
| Deliverables | A limited number of final files or formats. | Multiple versions, orientations, lengths or advertising variants. |
| Review | A straightforward approval process. | More stakeholders or review requirements included in the agreed scope. |
We wanted to start producing more regular video content but weren’t sure what actually needed to be filmed or how the different formats should be planned. Working through the audience, channels and intended use first gave the project much more structure. It also helped us separate what we genuinely needed from ideas that could wait for another project. The process was much easier to understand once the required outputs had been defined before filming.
Our requirement covered LinkedIn as well as shorter content for Instagram, and my concern was that we would end up with one main video and then try to force it into several different formats afterwards. Discussing the outputs at the planning stage made much more sense. We could think about framing, shorter sections and what material needed to be captured while the production was still being planned. It felt like the different versions were part of the brief rather than an afterthought.
We needed content for our normal social activity as well as separate paid ads. The useful part was defining those as different requirements instead of assuming the same edit would do both jobs. That made the scope clearer from the beginning and gave us a much better understanding of what we were actually commissioning.
It is the planning, production and post-production of video intended for social media or other defined digital placements. The service family can include general social video, LinkedIn content, Instagram and Reels, YouTube video and paid video advertising, depending on the requirement.
Start with where the video will be used and what it needs to achieve. A broader multi-channel requirement may suit Social Media Video Production, while a clearly defined LinkedIn, Instagram/Reels, YouTube or paid advertising requirement may be better handled through the relevant specialist service.
Social Media Video Production covers broader social-first video requirements and may include organic or multi-channel content. Video Ads Production is specifically centred on creative intended for paid advertising placements and campaign requirements.
Yes, where those outputs are planned and included in the scope. The required orientations, framing and edit variations should ideally be identified before filming. Additional versions are not automatically included in every project.
Not always. The appropriate orientation depends on the intended placement. Vertical production may be important for Reels and other vertical placements, while other channels or uses may require landscape or additional formats. If several orientations matter, they should be considered during planning.
Potentially. Existing footage first needs to be suitable for the intended video and formats. Where new filming is unnecessary, the requirement may be better suited to Video Editing & Post-Production. [INTERNAL LINK URL REQUIRED — Video Editing & Post-Production]
Prime Lion Digital social media and digital video production starts from £500. Final cost depends on the scope, including planning, filming requirements, locations, contributors, editing, graphics and the number and type of final deliverables.
Timing depends on the project. Planning requirements, filming complexity, locations and contributors, post-production, feedback and the number of final assets can all affect the schedule. A project timeline can be agreed once the production requirement has been defined.
Have questions? Speak directly with our team – call us at +44 7488 818286 or fill out the quick form below.
"We wanted to start producing more regular video content but weren't sure what actually needed to be filmed or how the different formats should be planned. Working through the audience, channels and intended use first gave the project much more structure. It also helped us separate what we genuinely needed from ideas that could wait for another project. The process was much easier to understand once the required outputs had been defined before filming."
"Our requirement covered LinkedIn as well as shorter content for Instagram, and my concern was that we would end up with one main video and then try to force it into several different formats afterwards. Discussing the outputs at the planning stage made much more sense. We could think about framing, shorter sections and what material needed to be captured while the production was still being planned. It felt like the different versions were part of the brief rather than an afterthought."
"We needed content for our normal social activity as well as separate paid ads. The useful part was defining those as different requirements instead of assuming the same edit would do both jobs. That made the scope clearer from the beginning and gave us a much better understanding of what we were actually commissioning."
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